The Centre for Mindfulness Studies was looking for a creative way to promote mindfulness to teenagers. With my creative team (Joshua Iannarelli and Jelena Zivkovic), we devised a campaign involving an infokit called "Moo'd (Mindfulness Over Our Devices) that encourages youth to take time off of their phones and get an adequate amount of sleep. The infokit involved different components, including guided meditation sessions and a sleep timer.
